When companies and brands want to increase sales, they face three main challenges: The first is the need to expand the target audience exposed to their campaigns. The formula is simple, seemingly - more exposures, more leads. The second challenge has to do with the quality of the target audience. The desire is to reach a target audience as relevant, high-quality, it will be easy to convert it in later stages of the campaign, turn it into a paying customer and hopefully even a returning customer. The third challenge is how to convey the advertising message (where it captures the audience).
When professionals in the marketing world refer to advertising on billboards in Ramat Gan, they choose a solution that allows for maximization of performance at the campaign level, and which provides a solution to the three challenges mentioned above.
What is so special about Out of home advertising in Ramat Gan? Why is advertising on billboards in the Diamond exchange district and Elite Junction so effective? In the next article we will try to shed light on the data that make the Diamond Exchange District one of the most attractive places for advertisers in Israel, those who benefit, return the investment in advertising on the best side.
So what, in fact, is the "Bursa" Diamond Exchange District? What important buildings are in it? What businesses operate in the geographical area where it is located? What will the Bursa District look like in the near future? Will the light rail propel the area one generation forward? And also, where are the most effective Outdoor advertising Billboard and wallscapes in the Bursa District with the most sought after location?
For all this and more, in the article before you.
The Diamond Exchange District in Ramat Gan - general background
If we had to choose a central location, a significant traffic route, a prominent location that is an anchor for a lot of traffic, a District that drains businesses, companies, suppliers, customers, and lively traffic of trains, vehicles, etc. - then "Bursa" District in Ramat Gan (that is it's name in Hebrew), near the junction Elite, was probably one of the first places that would jump to our heads.
The diamond commercial enterprise is one of Israel's top export industries in Israel with the Israel Diamond Exchange being the greatest and supreme diamond trading center in the world. Israel Diamond Exchange, based in Ramat Gan, near Tel Aviv.
The Bursa District in Ramat Gan is the largest business center in Israel. Similar to the centers of the major cities in the world, the Bursa Diamond Exchange District is characterized by high-rise construction. The Bursa Business District is located in the heart of the metropolis of Tel Aviv, an urban and vibrant complex that combines business towers, luxury residences and hotels that occupy the Tel Aviv skyline and house global brands and leading local Israeli companies. The Bursa Diamond Exchange District is a central business arena, entertainment area and transit station for hundreds of thousands of people every day.
The vibrant business center of Bursa in Ramat Gan, borders Bialik Street to the north, Jabotinsky Street to the south, Abba Hillel Street to the east and Ayalon Lanes to the west. The complex includes the Israeli Diamond Exchange, which bought it there all over the world and is considered a leader in its field.
The location of the diamond exchange has not always been its current strategic location. At the time of the establishment of the state, the diamond exchange was located on Ahuzat Beit Street in Tel Aviv. However, following difficulties posed by the Tel Aviv Municipality for the construction of an office building for the Diamond Exchange, and following a proposal by Ramat Gan Mayor Avraham Krinitzi, it was decided in 1961 to purchase a 3.5-dunam complex, intended for the purpose of building the currently known complex.
What important buildings are located in Bursa Business District?
The Bursa District in Ramat Gan is, as mentioned, a location where quite a few central and important buildings were built.
Central and important among the buildings is, of course, the Israeli Diamond Exchange itself. It is considered one of the most important and central centers in the world for the diamond trade, and is a member of the World Federation of Diamond Exchanges.
The diamond exchange District includes the tallest diamond tower among the towers at the time of its construction was crowned as the second largest tower in Israel. Samson Tower, Maccabi Tower and Noam Tower.
At 7 Jabotinsky Street is the Moshe Aviv Tower. Here is a curiosity that not everyone knows: until 2016, Moshe Aviv Tower was the tallest skyscraper in Israel. It rose to a height of 235 meters, and whoever wanted to make his way up the stairs to the top of the tower, had to climb no less than 68 floors.
Sapir Tower is the second tallest tower in the Bursa and among the newest. It has 40 floors, and rises to a height of 160 meters.
The Amot Atrium tower rises to a height of 158 meters, similar to the Sapir tower in the Bursa Business district, which also includes 40 floors. It is connected to the Bursa Business district and accessible by train via a bridge, making it an accessible and convenient location for its target audience.
Sport Hero House is a 37-story tower containing memberships. An interesting fact worth noting about this tower is that an underground car park with a common access road connects it to the Leonardo City Tower, and the Ayalon Tower.
Rogovin Tidhar Tower is one of the most magnificent towers in the Bursa Business district, formerly called Ayalon Tower, built next to Ayalon lanes and right next to the "Savidor Merkaz" train station.
The 41-story Leonardo City Tower is considered one of the leading business hotels in Israel.
Additional towers in the complex: Harel Insurance Tower, Ayalon Insurance House, Menora Mivtachim Tower, Silver House, Beit Shap, Paz Towers, Samsung House, Ben Dov House and more
The Diamond Theater, located in the heart of the Bursa Business district, serves as a cultural center and business conferences, with 550 seats.
Future planning - What will the Bursa Business district look like in the near future?
The Bursa Business district is not only an important and central business center, but also a dynamic and developing business center. The fingerprints of various developers and architects are reflected in some of the current projects, which are in the planning stages or even during construction:
The Diamond Exchange District in Ramat Gan is one of the projects aimed at combining residential, industrial and commercial, and will include three main components: a residential tower designed for families who want to build their future near a bustling activity center, an office tower that will serve large companies alongside medium-sized businesses, and a spacious park. Which will paint the urban landscape green, and upgrade the tour experience in the complex.
The Tower 120 project will change the face of Israel: according to the plan, the tower will include 120 floors and its height will not be less than 520 meters. When the construction of the tower is completed, it will be the tallest tower in Israel.
The Bursa triangle is a complex that will be built north of the Diamond exchange District, and will offer 60-story residential towers with hundreds of apartments for rent.
An intercity tower is a planned 100-story tower, in the Bursa Business district itself, which will include no less than six floors of parking. The first two floors will be used for commercial purposes, above them for public use, office floors, and at the top of the building will be a hotel that will offer 15 floors, about 900 rooms and a swimming pool.
Leading companies and businesses located in the Bursa Business district
In order to illustrate how ideal the Bursa Business district in Ramat Gan is for businesses and companies, we will mention here only some of the companies that have chosen to place their headquarters in the Bursa District: Mizrahi Bank, Tabula, Elementor, Overwolf, Gong, ScaiPlay, Kaltura Contentsquare, Sisense, Harel Insurance, Ayalon Insurence, SAMSUNG, Menora Insurance, Aviv Real Estate, Tidhar, IBM, the Diamond Exchange, leading law firms such as Meitar Law Firms, companies in the fields of finance and insurance, high-tech companies, workshops and showrooms for jewelry and diamonds, luxury restaurants and other businesses in the fields Different - all of these have internalized the significant benefits that the Business Exchange complex offers, the connection to where things are happening, and the ability to leverage the excellent location to do business.
Transport and traffic - the Bursa Business district and Elite Junction
The Bursa Business district is one of the most central and accessible locations in Israel.
As is well known, the Bursa Business district in Ramat Gan is close to the Savidor Central Railway Station, the Ayalon lanes and the Arlozorov station, where efficient and effective transportation can be found to various places throughout Gush Dan.
In 2022, the light rail works will be completed and the main and first line that will be operated will pass right next to the Bursa Complex, with the entrance and exit being through the "Abba Hillel" station located right on Elite Junction in Ramat Gan and will include 3 train entrances on all sides.
Because the Bursa District is so accessible and in so many configurations, it boasts a very large traffic of passers-by, mostly of quality populations, who are engaged in trade, business, and traffic to offices.
All this makes this location an accurate location for advertisers: a central location where in a given period of time allows high-profile exposure to many passers-by, passengers on public transport and private vehicles and more.
Elite Junction and the Bursa Business district - parallel locations in the world of media and outdoor advertising
If we try for a moment to stop and parallel the Bursa Business district to other strategic places in the world, it would not be unreasonable to mention Time Square in New York, Piccadilly Circus in London and Shibuya in faraway Tokyo. Think about it: these are key places where the bustling traffic creates a great evening of people, cultures and opportunities - in fact, everything that matters to businesses.
When companies want to expand their business, they first and foremost need to understand where their target audience is - and when it comes to a business center with an iconic presence of global brands and leading local companies that attract quality audiences and strong purchasing power. This is where the largest and most coveted outdoor media and advertising platform is naturally created.
Exposure to outdoor advertising on huge urban walls both as a pedestrian at the crosswalk and as a car passenger standing at a traffic light on the main intersection conveys feelings of power and a lot of head towards the advertiser. Global brands strive to select the most central, prominent and iconic outdoor billboards to convey a message in a powerful and memorable way and show dominance in their business arena. When exposed to billboards of huge sizes and within touching distance of it combined with the right creative you get the perfect formula for effective outdoor advertising whose effect is felt even after the campaign is over.
Outdoor advertising in the most attractive location in Ramat Gan
Let's put things on the table right now: we are proud to offer advertising gigantic walls in the most accurate location possible - within touching distance of your customers, at the crossroads, in prominent locations visible from every possible angle and distance. Advertising on our walls will allow you to reach very high quality audiences in an impressive way and in a huge size in the most iconic and sought-after locations in the outdoor advertising industry.
We at Nova Media believe that the value proposition we bring combines both targeting the highest quality target audience you can ask for in a huge volume and an iconic and central location where the very advertising that will make your brand perceived as leading and desirable. Seeing cost-benefit - outdoor advertising on walls creates fame and impression. It's not just companies that want to be perceived as leaders in their field, increase consumers' awareness of the services and products they offer, reach new target audiences, and do all this in an impressive and long-term impact - choose us again and again to launch their advertising campaigns.
Nova Media is proud to take part in the success of global and local brands, and to give them an iconic presence on the largest and most powerful stage in Bursa Business district in Ramat Gan. After all - this is exactly our mission.