Outdoor advertising on giant Billboard in Prime locations of Israel. Costs, Tips, and all you need to know.
When thinking of creating impressive impact and establish meaningful footprint, billboard plays a huge part in how advertisers reach target audiences in Israel. There are several types of Outdoor advertising media in Israel, with the type of most Iconic and Impactful media is main Highway of Tel Aviv is the Ayalon Highway.
Billboard wall scape on Ayalon lanes are a status symbol and a statement that every business and advertiser would want to be a part of. If you are in marketing or you own a company, "How much does a Billboard in Israel cost?" Is probably the first question you will ask when exposed to outdoor advertising on huge walls in Tel Aviv.
What does the price of a Billboard consist of:
size - the larger the advertising space is, the more expensive its cost. The costs are determined by the cost of printing, the cost of installation and payment for signage fees to the municipality.
Location - the more the billboard is located in a prestigious and central location, the higher the demand for advertising in it and, depending on the demand, its price increases.
Seasonality - In periods when demand for outdoor advertising increases, so does the price of advertising. You can see that advertising prices in Israel are skyrocketing before the holidays, for example, in all the existing media. Location and amount of exposure - the higher the volume of traffic in the location, the higher the rental cost of the advertising sign because it means that the sign will receive more exposure.
Advertising period - The longer the advertising time, the more expensive the campaign cost. The Traditional time for a billboard campaign in Israel is 10 days, two weeks or a month. TIME IS MONEY
Why is outdoor advertising on huge wall Scape is so powerful?
Advertising on walls is a special and different outdoor advertising medium because it is usually part of a unique building or structure. Advertising on huge walls creates an opportunity to impact and touch consumers in an impressive and creative way. If you are interested in a powerful and memorable statement, advertising on walls is the medium to do This. Advertising on walls is usually the domain of established brands who want to show the world that their service or product is Leading the competition. Advertising walls combined with sharp creative design creates the WOW effect and give prestige and unusual prominence and thus create value for the brand that continues to bring results even after the campaign is over.
How many people are exposed to a Billboard in Ayalon?
About 750,000 vehicles pass through Ayalon lanes every day and this is the busiest traffic route in Israel. The Tel Aviv metropolitan area inhabits most of Israel's employment places, and so every day about 10% of the entire Israeli population cross the axis on their way to work, with the quality of the audience being from the top decile of the State of Israel.
The cost per 1000 exposures (CPM) for advertising on Ayalon routes are among the most lucrative in the advertising industry. The threshold for entering advertising is relatively high for the smaller media and stands at tens of thousands of shekels per campaign and this brings in quality advertisers and increases the value of the media. The cost of advertising is directly affected by the size of the wall and the period of advertising on it.
So how much does a giant billboard cost?
The cost of a Giant Billboard sign in Ayalon ranges from 8,000 USD to about 60,000 USD , depending on the size, the location, how much is requested this season and how many days the media is in the air. When the wall of Nova media is among the wall scape billboards with the highest value compared to the asking price.
The exposure and power that is obtained as soon as the customer meets you on the main traffic route in Israel with the iconic towers of Israel in the background is not equivalent to any other advertising you do and the effect it gives is a deep penetration into the customer's consciousness and insight.
Nova media specializes in locating the most desirable outdoor advertising properties and key locations in Israel.
"Nobody counts the number of ads you run; they just remember the impression you make." Bill Bernbach
For more details about outdoor advertising in Israel, contact us.