Advertising on giant walls is a different from other means of Outdoor advertising because it is connected directly onto a building. Unlike advertising on traditional billboards that stand on their own and come in standard sizes, advertising wall scape are much larger and come in a variety of shapes and formats. It creates a unique opportunity to make an impact and communicate with your audience in an impressive and creative way. If you are interested in a big and memorable statement like the big brands do, out of home advertising on giant walls is the medium to do so.
Big and bold Outdoor Advertising in Israel
Outdoor advertising assets usually located in central locations that have an advantage over the height of the building, thus an advertising wall towers over the streets and creates a milestone of its own. This fact creates the perfect canvas for brands to reveal their name and message they want to convey boldly and powerfully. In the metropolitan city centers of Israel and main transport arteries where there is a large volume of traffic like Tel Aviv, Ramat Gan, Haifa and Jerusalem these areas are also limited by other media such as billboards, street furniture like bus shelters, signage on buses. So wall scape Giant Canvas is a must for creating Bold and exclusive Footprint to Conquer the audience on the out of home advertising arena.
Unforgettable and encouraging sharing
Advertising walls and giant wall scape are naturally artistic. Unlike standard outdoor advertising asset where an advertisement is expected to be seen, advertising walls communicate with murals and thus form part of the urban landscape. When something is part of the building it becomes part of the community. This uniquely creates the context in which the viewer becomes part of the visual work and the advertising message, and in his subconscious the brand is perceived as something permanent, established and acceptable.
Not only that but naturally a unique medium like advertising walls allows the brand to stand out among the other advertisements that people are used to ignoring outside the home.
Examples of murals on buildings
This is an opportunity to create engagement among Israeli audience
How to create memorable and viral out of home advertisement? No one wants to read anything, so you need to present your message in an interesting and engaging way. Think of one thing that you want to convey and do it in a compelling, fun and interesting way. Do not forget to take advantage of the format of the wall and the environment in which it is located to create a unique visual that will catch the eye through your design.
Investment in online marketing
Digital marketing is still more important than ever, but advertising on social media and leading websites is becoming increasingly difficult to stand out. If the advertiser wants to be perceived in the eyes of the audience as a major, important and central brand in the field, he should also meet with him in the real world, and not just on his phone. Leading brands use advertising on walls to attract the attention of their audience and spark interest in the morning ride and traffic on the city's most central streets.
They also do not stop there. Big brands use advertising wall scape billboards to bring the audience to their digital assets where the audience can click and act. One of the best ways to increase your exposure on social media, Google search results and your website traffic is to glorify advertising through huge and exciting walls.
A 2017 Nielsen study showed that outdoor advertising is one of the most effective mediums for driving digital engagement online. Nearly 5 out of 10 people aged 18 and over (46%) have used Google services and other search engines to search for information after being exposed or hearing about something posted on billboards, bus stops or any other OOH media in the past six months. Beyond that about 25% of the study participants posted a post on Facebook, Instagram or Twitter after seeing an advertisement on an outdoor sign. A notable statistic from the study was that in terms of spending on advertising, outdoor advertising was 3 to 7 times more effective at creating online engagement than any other traditional media.
