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The impact of outdoor advertising on election campaigns
The election campaign for the 25th Knesset is just beginning and advertisers know that a presence in the billboard arena is a demonstration of power and conveys seriousness and dominance. Powerful outdoor advertising on huge walls during the election campaign period significantly affects the perception of the party and its leader in the eyes of the audience.
Nova Media has experience in producing huge and unique billboards on the walls of towers that dominate in the most central locations in Israel with exposure to hundreds of thousands of people a day.
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